Who am I?

Professional
Profile

I am a driven, self-motivated marketing professional with 3 years of experience in brand storytelling, content strategy and project management. Although trained as an architect, I discovered my true passion in marketing, where I’ve been able to channel my creativity and strategic thinking to deliver impactful campaigns. In my recent roles as Content Editor and then Branded Content Coordinator at the world’s leading premium design platform, I managed content campaigns for over 50 global clients, generating more than 1M pageviews across multiple channels.

Professional
Experience

DAAily Platforms (ArchDaily, Architonic & Designboom) | 2021-2024

Brand Content Manager: Leading a team of 15 journalists, developed branded campaigns for 50+ premium clients, generating 50K pageviews across diverse articles, newsletters and social media content.
Marketing Product Manager: Optimized 200+ articles produced by journalists, driving 550k+ pageviews on the Architonic site, as well as securing 11 new prospect clients and increasing the reach of Fair Newsletters by 100+ monthly subscribers.
Junior Content Editor: Developed 140 SEO-optimized organic and sponsored articles, contributing to 750k+ total pageviews on ArchDaily, including the most-visited articles of 2023 and 2022.

Education

IE Business School | 2024-2025

Master’s in Digital Marketing

Universidad Católica de Chile | 2016-2021

Bachelor in Architecture
- - Academic Excellence Scholarship recipient
Master’s in Urban Project
- - Best Master’s Thesis Award recipient
  - Valedictorian

Other interesting information

Languages: Fluent in Spanish and English.
Career representative for the Digital Marketing Master’s Class of 2025 at IE Business School.
Teaching assistant for two university courses: ‘Design Studio IV’ (2020) and ‘Master Thesis Project Design Studio’ (2021).
Selected as the youngest jury member in Chile’s National Thesis Competition, evaluating 141 projects from every architecture school in the country (2023).
Hobbies: Padel, Tennis and Pilates.